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Ebro Puleva to cut rice production over next few yrs
Ebro Puleva SA said it plans to progressively reduce its core rice production volumes by 30 pct over the next few years, as part of a new strategy for its rice business following the acquisiton of Minute Rice.

Yesterday, the US antitrust authorities gave the green light to the purchase of Kraft Foods Global Inc.'s Minute Rice brand in the U.S. and Canada.

In a presentation on its rice business, Ebro Puleva said it will maintain volumes and margins for its main strategic clients, but will 'cut ties with those whose contribution is not of interest' within the new structure of its rice business.

The revamped rice division will focus on the raw material as an ingredient in baby food and breakfast cereals, as well as on frozen and dry rice for sale to other food production companies and as an ingredient for the beer industry.

With regard to the August decision to suspend imports from US rice producers amid concerns over Genetically Modified Food, the company said it will continue with the import ban until the US Food and Drug Administration has declared that the contamination does not present any health risk.
MGR Archive 12.10.2006
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Region Type Price  
Russia Rapan $ 700
USA Jupiter Rice $630
USA Calrose #1 $830
USA Calrose #1 Paddy $480
EU Prices Baldo €660
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