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FERM President outlines European opportunities for U.S. rice

U.S. rice in Europe is hanging on to its foothold, despite steeply rising imports of Basmati rice, Ernesto Morgado, president of the Federation of European Rice Millers (FERM), told attendees of the USA Rice Millers’ Association convention yesterday. Consumption in Europe of U.S. brown rice has not dipped significantly with the influx of the aromatic Asian rice. Morgado highlighted the increase in rice consumption as the European Union (EU) expands. When the EU had 15 members, rice consumption was 1.9 million metric tons (MT), he said, but with 25 members, a total of 2.15 million MT is consumed, a 13-percent growth for Europe.
However, the growth opportunity in the EU is not limited to the increase in the number of member countries. Opportunities for the U.S. rice industry result from the limited ability of Europe to expand its rice production capacity.
For example, Morgado noted that Bulgarai and Romania consume about 10 times as much rice as they can produce. He asked attendees to reflect carefully on the European market when in comes to considering the U.S. trade position. “Without special status for rice [in the WTO Doha Round trade negotiations], the future of brown rice in Europe is bleak,” Morgado said.
MGR Archive 21.6.2006
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Region Type Price  
Russia Rapan $ 700
USA Jupiter Rice $630
USA Calrose #1 $830
USA Calrose #1 Paddy $480
EU Prices Baldo €660
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