Developing Countries Will Lead Global Rice Import Growth in 2013-22, Says USDA Rice growers positive California MG prices are UP Russia MG Harvest coming to end Egypt open rice exports Vietnam’s rice export in tough competition with India Thai rice exports in May Rise Above Target This Year Viet-Nam Rice exports likely to fall this year
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TAIWAN seeks to make inroads into JAPAN mkt with rice variety
The chances of a new variety of rice in Taiwan making inroads into the Japanese market are good, the Agricultural Research Institute under the Council of Agriculture said Monday.

Institute officials were referring to Yih Chuan Aromatic Rice, a variety named after Kuo Yih-chuan, the head of the Rice Research Lab under the institute which has helped develop the rice.

The officials noted that Japan produces 7.8 million tons of rice annually, but annual consumption is 8.72 million tons, so nearly 1 million tons needs to be imported.

They said that Yih Chuan rice, with its distinctive taro flavor and qualities similar to Japanese rice, has the strength and advantage in terms of making inroads into the Japanese market.

To learn about the preferences of Japanese consumers, the institute introduced the rice during the Aichi Expo between March 25 and Sept. 25 last year, receiving a favorable response.

Japanese consumers were positive about Yih Chuan rice. The variety was especially appealing to high-income, small-family and young consumers. Some Japanese even said that they would be willing to pay 500 yen (US$4.30) for a kilogram of the rice.
MGR Archive 15.5.2006
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Region Type Price  
Russia Rapan $ 700
USA Jupiter Rice $630
USA Calrose #1 $830
USA Calrose #1 Paddy $480
EU Prices Baldo €660
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